Project: Social Gaming
“Why would our users want to play together?
Business Context
Research Goal
Approach
Methodology
Key Takeaways
Outcome
FanDuel is looking into prioritizing social play features. But which ones? And how much should this be prioritized?
When would users want to play games together versus alone, and why?
Generative Research
Interviews | Focus Group
Players value casino gaming privacy because of stigma
Players connect outside of games (e.g. Reddit) - socializing with other like-minded players reduces judgment
Players like social play where they work towards a common goal; creating camaraderie
Celebrity play is exciting to watch because (i) they make large wagers, (ii) a chance to weigh in on their decisions, and (iii) energy and community around them
Players are motivated to play socially because they like receiving recognition when they perform well
Awareness of several key motivations led to ideation sessions to deliver on these needs which brought about few major initiatives and features.
Multiple product features that instruct users on game rules and mechanics.
Targeted promotions of age demographics.
Product effort to inject slots into the table game flow as a break or rest game.
Redesign of our border that surrounds our partners’ games as a way to ampliofy the experience.