Senior Product Researcher most recently at DraftKings and FanDuel. Service Designer at NCR before that.
Experienced at turning messy product questions into clean answerable research questions.
Slots drive most of FanDuel Casino's revenue, but the team couldn't say what made slots players different. I led a mixed-methods discovery study that answered that and fed four product changes.
Selected Work
Slots Players as a Distinct Casino Segment
Slots Play as a Social Event
How friends, trending games and familiar faces shape which slots people decide to try.
Physical Products (Coming Soon - patent limited)