Product Researcher at DraftKings, formerly FanDuel. Service Design for NCR before that.
Eight years of turning messy product questions into answers about our product and users.
Slots drive most of FanDuel Casino's revenue, but the team couldn't say what made slots players different. I led a mixed-methods discovery study that answered that and fed four product changes.
Selected Work
Slots Player Discovery
Slots Play as a Social Event
How friends, trending games and familiar faces shape which slots people decide to try.
Physical Products (Coming Soon - patent limited)